Price Increases, Tariffs, & Lead Times – What to Expect With Awake in 2025
All quotes are guaranteed for 30 days only
All quotes are guaranteed, and prices are held for 30 days from the date of issue. This is important to understand, as often luxury projects can have long development cycles. Utilizing our quoting software, quotes can be updated and brought current to new cost structures and pricing at any time. In order for a quote to have the 30-day hold it must be issued in V6; any quotes created in draft mode do not include price protection. Please do not assume that a price hasn’t changed if the quote is over 30 days old or is in a draft state. There is a lot of volatility and fluidity in the market and if you have any questions regarding a quote that is over 30 days old, please get in contact with your Awake representative to verify current pricing and make a plan for your project. Exceptions to the 30-day pricing hold can be made to hold or honor pricing after 30 days but must be discussed and approved by your Awake Territory Manager in writing. Any exceptions made to allow for longer price holds will always exclude the impact of newly imposed tariffs and will always have a defined date by which the order must be placed and may come with other restrictions or limitations to the price hold.
Will Awake ever NOT hold pricing for 30 days?
Awake does reserve the right to change our prices within 30 days due to the extreme volatility associated with the tariffs being proposed in the market. If a massive tariff were to be imposed that results in significant price increases, Awake reserves the right to view that pricing and potentially make changes due to the significant impact it can cause. We encourage all our dealers and customers to plan accordingly and communicate with your clientele that due to the extreme nature of tariffs being proposed, pricing can change at a moment’s notice.
Will tariffs impact my pricing with Awake in 2025?
It is still not entirely clear the impact that any of the potential tariffs being discussed in the market will have on Awake pricing. Awake truly utilizes a global supply chain when it comes to our products, with various forms of raw materials, commodities, and hardware coming from countries all across the globe. It is very possible that tariffs could result in increased costs that impact our pricing. As of Monday, February 10, the Trump administration has announced tariffs on China, as well as global tariffs on raw materials such as aluminum and steel. We do expect price increases as a result of these policies starting now. The situation is fluid, so please keep an eye on the news, as changes in either direction can result in Awake prices going up or down based on what is happening in the global supply chain.
Of particular note, one of our primary glass suppliers, Agnora Glass, is based in Canada. As we saw the week of February 3, 2025, there seems to be a real possibility that a significant tariff may be placed on goods imported from Canada. While that potential tariff is currently on hold, if implemented, it can have a meaningful impact on Agnora prices. As such, please know that there is a risk that all projects utilizing oversized glass from Agnora could require new pricing if the tariffs are implemented. Please disclaim your quotes and plan for this risk accordingly. At any time, Awake can reprice Agnora glass for you on your project to verify your current quote is still valid.
Does Awake expect impacts to lead time?
Awake experienced sales growth in excess of 40% in 2024, and those increased sales did result in some extended lead times in the back half of last year. Awake has invested quite substantially in increasing capacity in 2025 to help pull lead times back down. Currently, rapid growth remains the largest contributor to extended lead times as opposed to supply chain challenges. Early indicators are that Awake should grow substantially again in 2025 and as a result lead times can be fluid.
We encourage you to communicate with your Awake Territory Manager consistently to keep an eye on moving lead times. When you begin to feel like you are 60-90 days out from potentially placing an order, we encourage you to check in consistently to see what lead times are at any given moment. Lead times are capacity-based, and can fluctuate up or down based on order entry and sales. The best way to plan appropriately for your project is to check in consistently regarding current lead times so you can plan accordingly for when you want to get your order placed and into production.
Solutions that Excite Stakeholders
Our vision at Awake is to excite stakeholders by creating innovative solutions to complex problems. While that often is visible in the ways we create highly custom products, it also is true when it comes to pricing and lead times. We want to make pricing affordable and trustworthy, and we pride ourselves on providing accurate lead times that you can trust. If you have a pricing, tariff, or lead time concern, please reach out to us and give us a chance to find a solution you are happy with. We are confident we can!
We are grateful for your partnership and are incredibly excited about 2025.