Culture &

Awake Window & Door Co. is pushing the limits on innovative product design and business model as a result of our compelling vision and company culture. We are an organization full of individuals deeply committed to our core values and creating solutions that excite our stakeholders.

Our Vision

Our vision is to awaken a community of gadflies that excite stakeholders by creating innovative solutions to complex problems. No more status quo.


Provide Meaningful Second Chance Employment

One of the biggest issues contributing to the high recidivism rate in the USA (50% who leave prison end up back within 5 years), is that companies are unwilling to hire people with a prior record. This form of legal discrimination is considered best practice and a wise risk reduction. At Awake, we want to show the market that this vulnerable people group is capable of building the best window and door products in the market. Our mission is to create best-in-class products, services, and customer experiences, and to achieve it with an employee base that is often overlooked or neglected.

Core Values

Our values shape how we behave and interact with stakeholders


The quality of being thankful; readiness to show appreciation for and to return kindness. Gratitude is our foundation.

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Dispute the truth or validity of. At Awake we believe in challenging the status quo, our biases, and each other to be better.

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Feel deep affection for…Like or enjoy very much. Our staff feels deep affection for all of our stakeholders and our jobs.

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Have as one’s own; possess. We expect our team to own our vision, own our values, and own our individual responsibilities.

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Gain or acquire knowledge of or skill by study, experience, or being taught. We want to always improve and never settle.

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They Say
"Awake's products are built around what architects want and need in the market. We are achieving what many thought was impossible."
Melchor Ordaz
- VP of Manufacturing
"I love being a part of an organization that has a bigger purpose than simply making a profit. Our team is genuinely making a difference in the world."
Joe Mason
- Training & Development Coordinator
"Our homes are aiming for the best in modern architecture and minimal design. Awake has created the best window & door products I've ever seen to achieve that goal."
Shay Favors
- Territory Manager
"I am so grateful for the opportunity to work at Awake. I love my job, our customers, our products, and I absolutely love coming to work everyday."
Mark Henry
- Maintenance Technician
At Awake, we also encourage all of our customers and vendors to embrace a "Gadfly Mentality" when it comes to working with us. Tell us the hard truth. Let us know how we can be better. Push us to never settle. Embrace the tension that produces the greatest solutions to complex problems.
At Awake, we challenge all employees to have a "Gadfly Mentality." Inspired by a few of the greatest leaders in history, we use this word to shape a mentality that is rooted in saying the hard thing, rejecting the status quo, and constantly identifying the problems we face and working to solve them.
When on trial for his life, Socrates, pointed out that dissent, like the gadfly, was easy to swat, but the cost to society of silencing individuals who were irritating could be very high. He said the role of a gadfly was "to sting people and whip them into a fury, all in the service of truth."
In "Letters from Birmingham Jail," Martin Luther King Jr. wrote in 1963: “we must see the need of having nonviolent gadflies to create the kind of tension in society that will help men to rise from the dark depths of prejudice and racism to the majestic heights of understanding and brotherhood."
It's the "Gadfly Mentality" that pushed us to innovate 3/4" door interlockers, door heights as tall as 16', casement sightlines as narrow as 2", or mulling solutions that can be inserted or common mull. It's also the mentality that pushed us to build a business around second chance employment.