Awake’s 2024 Year in Review: Building Brighter Futures Together
Awake’s 2024 Year in Review: Building Brighter Futures Together
As the holiday season draws us into reflection and celebration, we at Awake Window & Door Co. are filled with gratitude for the remarkable progress made in 2024. This year has been a journey of innovation, growth, and deepened purpose, driven by our incredible team and the unwavering support of our partners. In the spirit of the holidays, let’s unwrap the milestones that defined our year and the exciting path we’re paving for the future.
Unwrapping Innovations and Achievements
2024 brought incredible advancements to Awake’s product offerings and operations. Notable highlights include:
- V6 Quoting Tool Launched for Dealers: This year, we launched a state-of-the-art online quoting tool, making the sales process more efficient and user-friendly for our customers. The online quoting platform has been celebrated for its high level of customization and its processing speed. Awake has a highly customized product offering, but our quoting tool can handle almost all of those custom requests.
- Microsoft MRP Fully Deployed: Led by our immensely talented Senior Data Architect, Erin Troy, the Awake team fully implemented our in-house MRP system powered by Microsoft power apps. The apps now drive production schedules, track inventory, power the shipping schedule, track quoting data, etc. The development of this system has been essential as Awake continues to grow at a rapid pace.
- New Triple Pane Product Family (plus new Tilt & Turn): From the introduction of triple-pane glass options to achieving NFRC simulated values across our entire product line, Awake continues to lead the industry in innovation and performance. The new triple pane family will open up new markets in the Mountain States and minimal frame tilt & turn will be a popular option for all customers.
- Service Department and Service Module: In 2024, we established a dedicated service department, complete with a service manager, two technicians, an online service module, and a fully-equipped service van. This new team ensures that our customers experience the same level of excellence after installation as they do during product selection.
Growth That Inspires
The numbers tell a story of incredible momentum:
- 50% increase in plant efficiency: With two redesigns of our manufacturing plant this year, we’ve significantly boosted our production capacity to meet growing demand. Our production leadership team has proven their incredible ability to do more with less.
- 25% growth in shipped sales: Our incredible production and shipping teams built and shipped 25% more products than they did in 2023. Even more impressive than that, they did it while maintaining rigorous quality standards our customers expect when choosing a luxury product like Awake.
- 40% growth in booked sales: Awake’s incredible sales team has worked to inspire architects, builders, and dealers to choose Awake at a record-breaking pace. Our amazing sales team has fielded custom requests, produced shop drawings, facilitated new orders, and got them booked at a rate of 40% over the prior year.
- Partnered with Cardinal Glass in Buckeye: This new supplier partnership has further enhanced our product offerings, provided pricing flexibility, and enhanced our ability to provide solutions our customers are looking for.
Maintaining our Mission Amid Growth
While 2024 has been a year of expansion, our social mission remains at the heart of everything we do. With a dedicated focus on second chances, Awake has not only maintained but strengthened its commitment to providing meaningful employment to Justice-Involved individuals. This mission is not just words—it’s the foundation of who we are and the lives we impact daily.
We are so proud to say that in 2024, nearly 50% of our staff have been justice-involved. We celebrate this high-water mark of percentage of our staff benefiting from a second chance because our amazing success would not be possible without them. They are proving this people group is capable of amazing things.
Looking Ahead to 2025
As we prepare for 2025, we’re excited about several new developments:
- Triple-Pane Expansion: Broadening the availability of energy-efficient solutions for a variety of projects.
- Reducing Lead Times: As we rapidly expand capacity, we are committed to trying to reduce lead times to meet the needs of our customers. We expect to decrease lead times throughout the first half of 2025.
- Simulated Energy Performance: we have heard the strong demand from our customers to offer simulated energy values that better reflect a more accurate energy assessment on a project basis than the default NFRC values based on gateway sizes. In Q1 of 2025, we expect to be able to start offering simulated energy values based on actual product sizes and configurations informed by THERM software. This will result in lower energy values for our customers giving them enhanced flexibility in their markets.
Spreading Holiday Cheer and Gratitude
None of this would be possible without you, our valued partners and customers. From setting records in the Dealer Challenge—special congratulations to Trent Kyle and Vista Windows—to completing breathtaking projects, your trust in Awake drives us forward.
As we look back on this incredible year, we want to extend our heartfelt thanks to every individual who has contributed to our journey. Here’s to a bright and prosperous 2025, filled with opportunity, growth, and second chances for all.
From all of us at Awake Window & Door Co., we wish you a joyful holiday season and a Happy New Year!